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A woman modeling a bohemian-style midi dress with a multicolor floral and geometric print, paired with brown leather cowboy boots, against a light gray studio background.

New Arrivals

Dresses

A woman wearing a light-wash denim overall-style dress over a white tank top, photographed against a plain light gray studio background.

Dresses

Tops

A woman modeling a black long-sleeve mock neck athletic top and light yellow shorts, holding a black bicycle helmet against a plain light gray studio background.

Tops

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A woman modeling a light blue denim overall romper with a scoop neckline, front pockets, and rolled cuffs, worn over a white top against a plain white background.

Denim

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Woman wearing a blue floral blouse against a beige background

Seasonal Sale

Vacation Mode

A woman modeling a light blue denim overall romper with a scoop neckline, front pockets, and rolled cuffs, worn over a white top against a plain white background.

Vacation Mode

New Arrivals

A woman modeling a bohemian-style midi dress with a multicolor floral and geometric print, paired with brown leather cowboy boots, against a light gray studio background.

Rose Patchwork Floral Midi Dress

Price: $68

Cerulean Botanical Print Mini Dress

Cerulean Botanical Print Mini Dress

Price: $56

A woman modeling a vibrant, multicolored floral print midi dress with a green collar and sleeve cuffs, paired with green sandals, against a light gray studio background.

Cream Paisley Cotton Midi Dress

Price: $60

Woman wearing a floral dress on a plain background

Green Floral Ruffle Trim Shift Dress

Price: $54

Woman wearing a patterned dress on a white background

Olive Retro Floral Midi Dress

Price: $58

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Dusty Blue Floral Puff Sleeve Blouse
$40

Rose Contrast Trim Puff Sleeve Babydoll Top
$40

Hot Pink Ruffle Neck Puff Sleeve Blouse
$44

Coral & Cobalt Floral V-Neck Top
$38

Ivory & Blue Floral Button Cardigan
$48

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VERY J

Where effortless charm meets on-trend design. The Very J collection brings you elevated everyday pieces with a distinctly laid-back, feminine feel. From flowy boho silhouettes to versatile layering staples, these styles are made for the modern woman who values comfort without compromising style. Perfect for casual days, weekend getaways, or dressing up your daily routine.

Beach Rose Co. is an online boutique for easy, feminine style with a coastal boho feel — made for everyday outfits, weekend plans, and a little vacation energy anytime.